The digital marketing space is always changing, and it can be challenging for many businesses to keep up with the newest trends and platforms. In addition, with so many options available, it can take time to determine which channels are worth investing in like facebook marketing. Facebook is the largest social media platform worldwide, […]
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Several factors can affect why customers are not finding your business online. For example, if you are not showing up on online Google searches, it might be because you still need to set up your Google Business Profile or failed to do it correctly. This article discusses how to use Google My Business to get found
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Google has done a great job creating many tools for business owners to understand websites and grow their businesses online. Google Ads and Google Analytics are two of the many digital marketing platforms offered by Google. However, both digital marketing platforms serve very different purposes. What is Google Ads? (AdWords) Google Ads is a
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Although voice search technology has been around for a while and is not entirely new, the development of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri has resulted in a recent technology revolution. In this article, we discuss everything you need to know about voice search technology and why it is important for
Voice Search Technology: The Next Big Thing In Digital Marketing 2024 Read More »
As a new year begins, we must stay updated with current and upcoming digital marketing trends. If you own a small business, you must adapt to new technologies and strategies to stay ahead in today’s competitive market. Here are the digital marketing trends you need to know for this 2023: Influencer Marketing Influencer
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Have you heard about Google’s new Maps, Search, and Shopping features? If not, we are here to tell you all about them! At its Search On event held on September 2022, Google recently announced that it would offer new features for Google Search, Google Lens, Shopping, and Maps. All the latest features focus on improving
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Google Ads We live in a virtual world. Our life has moved to digital spaces; we order food, buy, sell, and socialize in cyberspace. New technologies have managed to shorten distances; the world seems like a smaller space where essential services and products can be provided and coordinated from the other end of the world.
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About 95% of businesses utilize Google’s Universal Analytics (UA) to track their web analytics. If you’ve ever used Google’s UA (currently known as Google Analytics 3), GA4 will appear quite familiar to you. On July 1st, 2023, Google announced it would retire Google Analytics 3 and transition all its users to its newest version, Google
Everything Digital Marketers Should Know About Google Analytics 4 (GA4) Read More »
If you are an entrepreneur looking for ways to grow your small business, hiring an expert marketing consultant might be your solution! Many small businesses opt for a digital marketing consulting to propel their growth online and reach wider audiences. This article discusses what marketing consultants do and how they can help your small business
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Online marketing results from the technological transformation that the world has undergone from a few decades ago to the present. Although the beginning of this change produced a great polarization between the virtual and the tangible enthusiasts, this debate has already been overcome: every business, big or small, needs a virtual environment to increase its
How to do Online Marketing in 2023 Read More »