Marketing FAQs

Small and medium businesses need to take advantage of digital marketing; one of the reasons is having a better Return On Investment (ROI). The audience targeting is more effective, allowing business owners to engage with consumers online no matter where they live. It also helps them build brand recognition, awareness around their products and services and improve their business with healthy competition.

Google Ads is an online advertising platform developed by Google. Which helps you get your business products and services first on Google while your prospects search online. Every day there are more than 5.6 billion searches online.

Social Media Marketing uses social media platforms or social networks to connect with your audience and target personas to build your brand, grow your business, increase sales, and drive website traffic.

Pay-Per-Click is an online campaign model used to drive traffic to your website, which means you will pay every time your Ad is clicked on the search.

Content marketing is the creation of content to promote and sell products and services. This strategy is used to attract, engage, and retain an audience.

Email marketing is when you send a commercial email to your email list that contains your subscribers.

Video marketing is when you use videos to promote your business. It is highly used in Social Media channels to increase audience engagement and educate them about your products and services.

Affiliate marketing is a type of performance-based marketing. A good example is when influencers refer a product, service, or brand to its audience on their social media platforms; then, the business gives them compensation or commission for those purchases associated with their recommendation.

Some of the benefits are:

• Increase your sales and conversions

• Digital Marketing offers you many ways to demonstrate and build expertise

• Take advantage of personalized offers and distribution channels online

• Advertise on the internet is way more affordable than traditional marketing

• Have faster and direct communication with your brand’s consumers

• Allows convenient store hours 24/7

• Measuring and tracking results helps you target your audience, grow your website traffic, leads

• Demographic targeting.

Search Engine Marketing (SEM) uses search engine results (SERPs) as a marketing strategy to increase visibility and brand awareness online.

A website domain is the name of your website, the title you type online to search results on the internet, and web hosting is a service through which you store your website’s digital resources.

Google Analytics is an online platform that gives you the data you need to understand your customer’s behavior and website performance.

A Search Engine Results Page (SERP) on Google is the page you see after typing a specific search on the Google Search bar, Yahoo, Bing, or any other search engine on the internet.

Organic results on Google My Business are essential for your business. When prospective customers search online, they are more likely to click on the first results that appear, meaning organic results are relevant to increase your sales and leverage your business on the internet.