Digital Marketing Blog

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If you are not working with a marketing consultant, there’s a strong possibility you’re not utilizing marketing to its maximum potential. You might not think working with a digital marketing consulting firm is essential for your small business. However, digital marketing consultancy brings indispensable value to […]
What is Organic Search How Do We Track It
In today’s digitalized world, organic search accounts for 51 percent of all website traffic and more than 40 percent of income.   Organic search has become an essential part of digital marketing. This article will help you understand what organic search is and how to track […]
sales vs. marketing
Sales and marketing are two essential functions every business needs. Many people use the terms sales and marketing interchangeably; however, they differ. Although both processes focus on increasing a company’s revenue, how they accomplish this varies.   Do you know what the difference is between sales […]
Is Facebook Marketing Worth It In 2023
The digital marketing space is always changing, and it can be challenging for many businesses to keep up with the newest trends and platforms. In addition, with so many options available, it can take time to determine which channels are worth investing in like facebook marketing. […]
Why Are Customers Not Finding My Small Business Online Google my bussines
Several factors can affect why customers are not finding your business online. For example, if you are not showing up on online Google searches, it might be because you still need to set up your Google Business Profile or failed to do it correctly.   This article […]
Google Ads, Google Analytics
Google has done a great job creating many tools for business owners to understand websites and grow their businesses online. Google Ads and Google Analytics are two of the many digital marketing platforms offered by Google. However, both digital marketing platforms serve very different purposes.   […]
voice search
Although voice search technology has been around for a while and is not entirely new, the development of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri has resulted in a recent technology revolution. In this article, we discuss everything you need to know about […]
digital marketing trends
As a new year begins, we must stay updated with current and upcoming digital marketing trends. If you own a small business, you must adapt to new technologies and strategies to stay ahead in today’s competitive market. Here are the digital marketing trends you need to […]
Have you heard about Google’s new Maps, Search, and Shopping features? If not, we are here to tell you all about them! At its Search On event held on September 2022, Google recently announced that it would offer new features for Google Search, Google Lens, Shopping, […]
Google Ads
Google Ads We live in a virtual world. Our life has moved to digital spaces; we order food, buy, sell, and socialize in cyberspace. New technologies have managed to shorten distances; the world seems like a smaller space where essential services and products can be provided […]