In today’s digitalized world, organic search accounts for 51 percent of all website traffic and more than 40 percent of income. Organic search has become an essential part of digital marketing. This article will help you understand what organic search is and how to track it. What are Organic Search Results? Organic […]
What is Organic Search & How Do We Track It? Read More »
Google has done a great job creating many tools for business owners to understand websites and grow their businesses online. Google Ads and Google Analytics are two of the many digital marketing platforms offered by Google. However, both digital marketing platforms serve very different purposes. What is Google Ads? (AdWords) Google Ads is a
Google Ads vs. Google Analytics: Are They The Same? Read More »
Google Ads We live in a virtual world. Our life has moved to digital spaces; we order food, buy, sell, and socialize in cyberspace. New technologies have managed to shorten distances; the world seems like a smaller space where essential services and products can be provided and coordinated from the other end of the world.
5 Tips to use Google Ads for your campaigns Read More »
About 95% of businesses utilize Google’s Universal Analytics (UA) to track their web analytics. If you’ve ever used Google’s UA (currently known as Google Analytics 3), GA4 will appear quite familiar to you. On July 1st, 2023, Google announced it would retire Google Analytics 3 and transition all its users to its newest version, Google
Everything Digital Marketers Should Know About Google Analytics 4 (GA4) Read More »
Do you want to grow your website? Are you looking for a tool to help track your web page? In that case, Google Analytics is a free and powerful platform usually underutilized by website owners. Most people do not know how to use Google Analytics to build their online presence. For this reason, they tend
Linking Your Website to Google Analytics (Is It Worth It?) Read More »
Setting up a website for your business is just one step in digital marketing. You need to keep tabs on audience traffic to your site, assess their interaction with the site, and calculate the Return On Investment (ROI) using the data gathered to confirm whether the website is profitable and how to improve your business
How is Google Analytics used in Digital Marketing in 2023? Read More »