In today’s digitalized world, organic search accounts for 51 percent of all website traffic and more than 40 percent of income.
Organic search has become an essential part of digital marketing. This article will help you understand what organic search is and how to track it.
What are Organic Search Results?
Organic search results refer to the unpaid results displayed on any search engine results page (SERP) after a query. These organic search results are usually determined and ranked based on search engine optimization (SEO) efforts, such as inbound links, domain authority, and relevance to the query.
Paid vs. Organic Search
The search engine results page (SERP) will also display paid search results. These paid search results include pay-per-click advertising and display ads usually shown at the top of the SERP.
Paid search results can be differentiated from organic search by their ad label shown beside the website link.
In this example, you can see the word “Ad” next to the website link on this search engine results page (SERP).
While users can find paid search results high on the search engine results page (SERP), organic search ranking takes longer to build. However, it is more likely to create leads and generate income with organic search because it is a non-disruptive content delivery compared to paid search ads.
Furthermore, organic search traffic is one of the critical traffic sources that digital marketers focus on because it is a long-term source of traffic once you succeed.
Why is Organic Search Important to Your Business?
There are several reasons why organic search should be important to your business, including the following benefits:
Gain A Competitive Advantage
Your organic search strategy is crucial to increasing the visibility of your business for specific keywords. By focusing on your organic search strategy, you will be able to outrank competitors on search engines without spending on paid or digital marketing techniques. For example, if you can increase your business’s organic search traffic, you will rank higher in search engines, pushing your competitors down the list.
Offers Long-Term Results
Your organic search ranking will improve your company’s visibility on search engines over time because they are not based on cost-per-click or monthly expenditures.
Scaleable & Cost-Effective
An organic strategy is more scalable because it does not demand a significant initial investment or a high-cost expenditure. As a result, your small business can expand without needing to increase its marketing expenses continually.
Additionally, organic search traffic has no cost, especially when you already have best practices in place for search engine optimization (SEO).
Can We Track Organic Search?
The answer is: Yes. However, tracking organic search ranks in Google is becoming increasingly difficult. This is because Google’s search engine results pages (SERPs) are increasingly dynamic, diversified, and personalized to its user.
Position tracking, also known as rank or SERP tracking, is the most effective technique for evaluating organic search performance. But what does position tracking mean?
Position tracking is a digital marketing tool that allows you to monitor your business website‘s daily rankings for specific targeted keywords.
Additionally, this tool allows you to configure your targeting to monitor any specific geographic area and device type, such as mobile phone, tablet, or desktop. Position tracking includes numerous capabilities like tagging, filtering, sorting, and exporting data to help digital marketers locate precisely what they aim for in their website’s search engine optimization (SEO) efforts or Pay-Per-Click (PPC) performance.
Popular Position Tracking Platforms
If you are interested in position tracking, here are the most popular rank-tracking platforms:
Google Search Console
Google Search Console is the most popular rank-tracking platform. This tool is essential since it extracts its data from Google. The platform is also great for small businesses or digital marketers starting because it is free of charge.
The “performance” section provides information about search queries your website ranks for and the average position you rank for on each query. Furthermore, Google Search Console identifies pages that drive organic traffic and the impact of your website’s rich snippets.
This Google platform delivers data for 16 months. However, you cannot prioritize keywords on Search Console. You can connect Search Console with Google Analytics to gain more insight and leverage both tools.
Ahrefs is another popular search engine optimization (SEO) platform. This rank-tracking solution offers sorting and filtering tools for diving into your website’s and competitors’ position adjustments.
What stands out the most from the Ahrefs position tracking tool is a feature that allows you to monitor your domain’s overall rankings across all of Google’s SERP components, such as photo packs and the “People also ask” knowledge panel.
However, as opposed to Google Search Console, Ahrefs is not free. The platform has no free trial and charges a $99 monthly fee for tracking 750 keywords.
Semrush also offers a full-featured platform for position tracking. This rank-tracking platform allows users to monitor Google’s overall SERP variability and alerts of possible updates.
The Semrush tool reveals search intent for each tracked keyword and alerts you when your website appears in special search engine results page (SERP) sections, like local 3-packs and site links, or when it has the potential to be highlighted.
However, to use the Semrush platform, you need to pay a $119 monthly subscription to monitor 500 keywords, or you can go for their 7-day free trial.
Ranking high in organic search results is essential for every business. Implementing an organic search strategy is a crucial focus for digital marketers because it is a long-term source of traffic you need to succeed.
If you need help creating and monitoring your organic search efforts, one of our digital marketing experts will be glad to help! Contact us today!
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