Google Ads
We live in a virtual world. Our life has moved to digital spaces; we order food, buy, sell, and socialize in cyberspace. New technologies have managed to shorten distances; the world seems like a smaller space where essential services and products can be provided and coordinated from the other end of the world. We live in a virtual world. Our life has moved to digital spaces; we order food, buy, sell, and socialize in cyberspace.
As entrepreneurs business owners, we must take advantage of the opportunities offered by these new scenarios to understand better our product service, our competitors, and our customers. Identifying what tools, services, and technologies we can use to grow our business can make a difference.
First, in digital marketing, everything is People + Product + Price + Place + Promotion; taking these five elements into account and focusing your objectives on them can help you grow.
Following this plan, we must, above all:
– Have a plan. EVERYTHING IS STRATEGY
– For this, have the best communication with your customers or users, either on social networks or through email (yes, emails continue to prove effective as an advertising tool)
– Content and design, texts and spaces to visually highlight your product are essential.
To develop this strategy, you must use tools to collect and study data in a virtual space.
Technological giants like Google have the technologies and data to create algorithms and tools that are the leading digital marketing and advertising allies.
Before the revolution of 2.0, interaction, and social networks, Google launched Google Adwords in 2000 – it changed its name in 2018 to Google Ads – in response to its own need for self-financing and its growing success. Google Ads is a tool or payment method that consists of providing dynamic advertising to customers who request it. So what does it mean in a few words for companies and businesses to use Google Ads? Easy connection and access with your customers.
Google Ads has evolved from helping marketers connect with consumers through Google search to assisting them to engage at every step of the buying process, whether through text or video. Images and other media.
Google Ads represents the full range of advertising possibilities that it offers today – on Google.com and in other applications – to help marketers connect with the millions of users who search for answers in the search engine or use any of Google’s services and tools, regardless of the type of content.
For small businesses, in particular, Google has introduced a new type of campaign in Google Ads that makes it easier than ever to develop an online advertising strategy.
So that you can obtain the most significant benefit for your business with the use of this tool, we offer you these five tips:
1. Set up your account correctly
When starting your first campaign, you will have two options: the new, advanced, or experienced. Our advice is that it is better to configure it in “advanced” mode since, in the beginner mode, there are not many options that are not available. Therefore, it is better to learn about the platform and experiment with its many functions, which translates into more complete, professional campaigns with better results.
2. Define your goal clearly
Defining a goal and setting a metric is necessary to configure a campaign. This decision translates into safety assessing the effectiveness of your campaign; the more specific we are in defining our objectives, the better we can evaluate our effectiveness.
3. Keywords: what type of concordance to use?
Indexing and keywords are essential for retrieving information in any context. By defining the type of concordance, we will know what kind of searches will activate our ads. The “broad match” type of match is used by many and is applied by default. Google serves ads for all inquiries that fit the keyword’s broadest sense in this match type. Many choose this modality to reach the maximum number of potential clients, without realizing that sometimes Google misunderstands this coincidence.
This results in the ad being shown for less relevant words as well. Our advice? Activate all match types, which are: “phrase match,” “modified broad match,” and “exact match.” Likewise, excluding words (negative agreement) that are not of interest is essential. Also, carry out a regular review of searches to identify irrelevant or unprofitable keywords, which will allow you to better segment your target audience and make optimal use of your budget.
4. The text: genuine and with space well used
In advertising, a good slogan can define the effectiveness of your campaign. That’s why when writing texts for your campaign with Ads, a good tip is to focus them on the benefits for your customers. Another thing to keep in mind, if you generate generic textual content in your ads, interaction will be lower.
Regarding the space for the text, Google offers several different fields to publish relevant content. Using all the available space will help you create an optimal image of your product or service.
You can include a URL, which should link to your page, catchy headlines, placement, the context of your ad, and a description of the product or service you want to promote.
5. Link Google Ads with Google Analytics
Use Analytics to evaluate your campaign step by step, your conversions, objectives, the journey that users take on your website, etc.
Ads are the tool par excellence to use the advantages of online advertising for your business, control the costs of your campaigns, manage them, monitor them; they translate into profits in terms of time, usability and scope.
Are you ready?
Comments are closed