Introducing Performance Max Campaign 2023

Performance Max

A New Way to Drive Performance

in Google Ads.

Performance Max is a new goal-based campaign that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement yourkeyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps. 

Helps you drive Performance based on your specified conversion goals, delivering more conversions and value by optimizing Performance in real-time and across channels using Smart Bidding. Combines Google’s automation with the human insights of our trained account teams to help you find new customers at scale so you can focus on what you do best.

Is currently enabled for advertisers that use Search, Shopping, Video, Display, and AdMob. This campaigns are not available for Maps or Gmail yet.

Helps you automatically find more conversions by making essential updates to your Search campaign’s settings, like enabling Smart Bidding by default and hiding keywords with low-volume and low-quality scores.

Now Performance advertisers can benefit from all the great attributes of Search campaigns, like Flexible Reach and in-market audiences, without worrying about accidentally excessive spending on low-performance keywords. Is also an easy way to start using Smart Bidding if you aren’t already or considering it for your Search campaigns.

All your past performance data from Google Search, Google Shopping, and Google Display Network campaigns are automatically imported so you can easily compare your Performance from those platforms to Performance Max conversions.

Performance advertisers can now use the full suite of Google Ads features to help them find more customers across Search, Shopping, Video, Display, and AdMob with just one campaign.

As works across channels, it’s essential to have a good foundation in place. Performance advertisers should regularly monitor their Search campaigns to adjust offers or pause under-performing keywords and check their conversion tracking to be aware of any problems.

Will not replace your existing AdWords account, so all historical data from your other Google Ads accounts (Search and Display) will remain accessible in an updated version of your Performance account. This is a new kind of campaign. It’s only available to advertisers with Performance or Advanced Performance budgets, or Smart Goals enabled.


Have You ever heard about the Benefits ?

– Performance advertisers now have access to all of Google Ads inventory

– Uses your past performance data to optimize offers and suppress low-performance keywords

– Combines automation with human insights from our trained account teams

– Helps you focus on what you do best by automating manual tasks like keyword sales

– Provides additional insights to help you find more customers

– Makes it easy to switch between multiple channels (Video, Display, Search, Shopping)


Create Performance Max Campaigns Now!

If you have a Performance or Advanced Performance budget or Smart Goals enabled on your other Google Ads accounts, your first campaign will be created automatically.


2023 Google News for Performance Max Campaigns 

Is currently available for Performance advertisers. Is coming soon to Google Ads accounts that use Shopping, Display, and Video, so stay tuned!

Google Ads automation lets performance advertisers find more customers while focusing on what they do best. Makes it easy to switch between multiple channels (Video, Display, Search, Shopping) while giving Performance advertisers access to all of their Google Ads inventory using Smart Bidding by default.”

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