Google provides many valuable tools that you can use to optimize your website content and increase visibility to prospective customers. Therefore, investing in Google tools for SEO for your website is rewarding in the short and long term.
The benefits include but are not limited to:
• Improved site ranking in search results
• Increased site visibility to relevant customers
• Saving you time on manual SEO audits
• Better conversion rates
• And ultimately, growth for your business.
To excel at SEO, you need to use a combination of several tools. Nonetheless, the following Google tools for SEO are guaranteed to give you a great return on your investment.
These are considered the best Google tools for SEO in 2023:
Google My Business
Google My Business is the best-rated local business listing tool provided by Google tools for SEO. By listing your business on the platform, you enhance its SEO because prospective customers will be more likely to discover it among the top results when a local relevant search is done.
Upon listing your business on Google My Business, you need to keep the information well updated and verified, get more customers to post reviews, and select the most relevant categories for your business.
Doing this and optimizing your content on GMB will significantly boost your business’s local ranking on relevant Google Searches and, by extension, contribute to your website’s SEO.
Google Analytics
Google Analytics provides comprehensive data on web traffic on your website. Data such as website visitors’ demographics, how customers reach your site, conversion rate, etc., are all essential to the SEO of your website.
When you understand the customer behavior on your website, you are more effective at conducting SEO research and implementing effective strategies.
Additionally, you can derive meaningful insights for SEO from the rest of the data from Google Analytics.
Website owners can also use Google Analytics tools for SEO to test the efficiency of their website’s current SEO techniques simply by studying trends in the key performance indicators.
Google Analytics is very powerful in helping your online business conversion rate!
Google Search Console
Google Search Console helps website owners to study their performance on Google Search results by providing data on indexing status.
With Google Search Console, you can use specific statistics about your website, such as rankings, click-through rate (CTR), impressions, etc., to assess performance and enhance your website’s SEO.
Some benefits of using this Google tool for SEO include:
• Acquire insights for optimizing pages with valuable keywords.
• Study your website’s traffic and customize content accordingly.
• Resolve site issues such as sitemap errors.
• Reinforce your website’s SEO strengths by prioritizing the channels drawing in the most traffic and increasing the conversion rate.
Google Keyword Planner
Google Keyword Planner helps website owners by allowing them to research keywords and analyze their suitability in boosting the site’s SEO.
Although this Google tool for SEO is more famous for Ad content, you can also use it to examine your site’s general keywords and content and identify more adequate words to enhance the website’s SEO.
You can also use this tool to search your site and see what keywords come up, then analyze them using the platform to check their effectiveness for your site’s SEO. The platform also provides valuable keyword suggestions to optimize your content.
Google Trends
Google Trends is closely related to Google Keyword Planner because they keep you updated on keyword trends.
Google Trends helps you to boost your website’s SEO by providing data on popular queries made on Google Search. This data is usually categorized by location and time, making it very specific. In other words, you can use it to find out the top Google Searches on your keywords of choice.
Some benefits of using this Google tool for SEO include:
• Facilitating keyword research
• Predicting trends using available data
• Contextualizing content by selecting the most appropriate keywords for different locations.
Conclusion: Google Tools for SEO
Several options are available regarding Google tools for SEO in 2022. However, utilizing as many tools as possible to derive maximum benefits when optimizing your website content would be best.
Fortunately, some of these tools are readily available at no charge. They are also relatively straightforward to use. Even so, it is always best to consult an SEO expert who will guide you through optimizing your website, boosting visibility, and upping the conversion rate to grow your business steadily.
