Technical Search Engine Optimization (SEO) is one of the fundamental elements in SEO that is often overlooked.
Tech SEO is optimizing your website and server to increase ranking in various search engines like Google, Bing, or Yahoo. It involves several technical SEO practices that ensure your website is in line with the language the search engines can easily understand.
In other words, adapting some of the technical SEO best practices will help search engines easily crawl your website and evaluate it depending on several factors, such as user experience. For example, a good web page should be fast, secure, and easy to navigate.
If you are yet to understand Technical SEO, here are five reasons this SEO service is such an effective strategy in 2023.
1. Technical SEO Ensures Your Website is Mobile-Friendly
In this digital world, almost every individual owns a smartphone which they carry everywhere they go. Therefore, you will find that most online searches are mobile-based compared to individuals using desktops.
Google has made it clear that it ranks higher on mobile-friendly websites through its mobile-first indexing approach. The search engine scans web pages that fit mobile versions before it does desktop versions.
This is important because Google is the most popular search engine, with 94% of organic search traffic coming through this platform. Google also offers free tools like Google Search Console, where you can check how well your website loads on mobile devices.
As a business person, adapting some technical SEO best practices might be the best move to increase your ranking on search engines.
For example, you can make your web page mobile-friendly by creating a web page that can transform from desktop to mobile. On the other hand, you can design a mobile site independently to optimize information for mobile users.
2. Tech SEO Will Make the Website Loads Fast.
People are busy and impatient, and if your web page doesn’t open in 3 seconds, they will likely leave, losing a potential lead.
You will also lose traffic to other websites when you fail to use the correct technical SEO guide to ensure your web pages open fast. PageSpeedInsights is a great tool to help improve the speed of your website.
This strategy will also ensure Google will prefer your website since they believe it will provide a better experience to the user. In turn, you can benefit from the traffic and possible lead sales that help take your business to the next level.
3. It Makes the Website Crawlable by Search Engines
A crawler is a bot, spider, or robot which goes through a website and saves the content in a database known as the index. For every visit, the spider on your web page keeps the updated version of the information. Therefore, if the search engine perceives your site as beneficial, the bot comes more often.
To make your site more crawlable, you should consider following the best technical SEO guide to ensure your pages are crawlable.
Tech SEO guides robots to beneficial sites and blocks the pages you do not want to appear on search engine searches. Furthermore, you can also let the bot crawl but not follow links to specific pages.
Technical SEO will give you the power to control the content you want to share with searchers.
4. Tech SEO Prevents Unnecessary Dead Links
Having a slow website is one thing, but a visitor landing on a web page no longer existing is another frustration. It is what most people encounter as a 404 error on a web page. That said, search engines will find such a page, which might affect your ranking negatively.
Luckily, through a technical SEO guide, you can get rid of the dead links that might affect the performance of your website. It is best to delete or direct it to the replacing web page through tech SEO.
5. It Makes Sure Your Website is Safe
A website with technical SEO best practices is a safe site for users. By ensuring the details of your visitors are safeguarded from cybercrime, you will witness increased traffic to your website.
You can do several things to ensure your website is safe from external attackers by adapting to getting a technical SEO guide.
Adapting HTTPS is crucial to make sure your website is safe. A HTTPS ensures the data your visitors input into the site is secure. Therefore, most people will be willing to visit websites that have been optimized through technical SEO because they will not be jeopardizing their details.
Final Thoughts: Is Technical SEO Effective?
The reality is: yes. By now, you should know technical SEO is an effective methodology to increase your ranking and traffic to your website. It makes your web page crawlable by search engines and ensures you provide a fantastic experience to your website visitors.
So, if you have been wondering if you should adopt technical SEO practices, now is the right time!
iGrowMarketing has years of experience offering various digital marketing services, including SEO services like tech SEO which will help you ensure the right audience reaches your web page.